Creator HQ
for ambassadors + content partners
Creator HQ.
The plan for November and December. What to post, when, and how to make it sound like you. Bookmark this page.
The strategy.
Three kinds of posts. Mix them every month.
ENGINE 01
Technique
ENGINE 02
Collabs
ENGINE 03
Culture
Every post.
- Tag @thejiujitsucofightwear and use #JJCoCrew.
- Link sticker on stories. Your link lives in your bio.
- Show the gear in use. Rolling beats posing.
- Say your code out loud once. Then stop selling.
- Be you. We picked you for a reason.
- Sign-off if you want it: train hard. be nice. Always lowercase.
The voice.
DO
- Keep it dry. Say the funny thing straight.
- Talk about real details: the fit, the waistband, the print.
- Post where you actually train.
- Hype your training partners.
DON'T
- Explain the joke.
- Read a script or a list of discounts.
- Use your own code on your own order.
- Post our gear next to a competitor's logo.
The calendar.
NOV 2 TO 8
I'm in.
JFLO 11/7 · SHOP DROP & ROLL 11/8WE POST
- JFlo seminar day, Sat 11/7.
- Shop Drop & Roll, Sun 11/8 at JJC.
YOU POST
- Your story graphic from the welcome email. Tag us.
- First fit or unboxing. Real gym, real lighting.
- Link in bio. Leave it there all season.
PUSH: Chroma sets. Pick a colorway and wear it all week.
NOV 9 TO 15
Roll in it.
JOAN OF D'ARCE · MID NOVWE POST
- Tap-N-Out update, Fri 11/13: ships late November.
- Story drop, Sat 11/14.
YOU POST
- Training clip in the gear. Rounds, drilling, anything with sweat.
- The detail people ask you about, in a story.
PUSH: Grounded Series rashguards (Ash, Clay, Sage) with any shorts. Heritage Summer and Winter League kits.
NOV 16 TO 22
Gift season.
WE POST
- Door no. 1 teaser, Tue 11/17. Something is coming.
- Story drop, Sat 11/21.
YOU POST
- Share our "How to Shop for a Grappler" guide. Tell your people what to buy you.
- Your wishlist: three items, your link.
- Repost the door teaser. Guess what's behind it.
PUSH: Gift cards, stickers, finger tape, Rash Decision blind rashguards, Mystery Tees.
NOV 23 TO 29
Black Friday.
BLACK FRIDAY 11/27 TO 11/30WE POST
- Mon 11/23: we announce the Black Friday deal.
- Wed 11/25: email list gets early access.
- Fri 11/27: it's live. Sat 11/28: Small Biz Saturday at the Jiutique.
YOU POST
- Repost each one with your link sticker.
- Tell your followers to join our email list before 11/25 for early access.
- Local? Come to the Jiutique 11/28 and post it.
PUSH: Full kits. Top + bottom, every time.
NOV 30 TO DEC 6
12 Days begins.
12 DAYS · DEC 1 TO 12WE POST
- Mon 11/30: last call on Black Friday.
- Tue 12/1: 12 Days of December starts. A new door every day through 12/12.
YOU POST
- Last call story on 11/30.
- Repost each day's door with your link.
- Pick your favorite door and make a post about it.
PUSH: Whatever is behind the day's door.
DEC 7 TO 13
Comp week.
GOOD FIGHT WORLDS · YORK PA · 12/12WE POST
- Daily doors through 12/12.
- We're vending at Good Fight Worlds in York, PA, Sat 12/12.
YOU POST
- Competing? Post your kit. Win or lose.
- At York? Come find our booth and post it.
PUSH: Kids gear for the comp kids. Chroma and Heritage for the adults.
DEC 14 TO 20
Last call.
WE POST
- Shipping cutoff. We'll post the date.
YOU POST
- Make the cutoff sound urgent. It is.
- Gift cards for the late shoppers: zero wrong sizes.
- What you're gifting your training partners.
PUSH: Gift cards, Green Tiger Hoodie, Après-Roll layers.
DEC 21 TO 31
Year in review.
WE POST
- Holiday hours and thank-yous.
YOU POST
- Your 2026 on the mat in one post.
- Got gear as a gift? Show it.
- What you're training for in January.
PUSH: Gift cards for anyone with holiday cash.
need something?
Just ask.
Photos, a story graphic, a size swap, a dumb idea you want a second opinion on. Email us.